Over-the-top (OTT) advertising is the process of showcasing advertisements through streaming media platforms, delivered directly to consumers over the internet. This bypasses the conventional cable, broadcast, and satellite TV mediums. With OTT advertising, businesses can tap into refined targeting techniques and interactive advertisement features, enabling them to cater to distinct audience groups watching content on devices such as smart TVs, computers, and mobile gadgets. This method also presents comprehensive analytics, allowing advertisers to assess campaign efficacy.
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These are short video advertisements that play before the selected content starts. They’re generally 15 to 30 seconds long and are non-skippable, ensuring viewers see the entire message.
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Similar to regular TV commercials, these ads are inserted at natural breaks within a program or video. They vary in length, from short clips to longer segments, allowing for targeted advertising opportunities.
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Post-roll ads are commercials that show up after a video or show finishes. They hold potential to engage viewers, but there’s a significant possibility that audiences might leave before the ad gets its full moment to shine.
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This newer format displays an ad when viewers pause their content. It can be an image or a muted video that doesn’t disturb the viewing experience.
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Masthead Banners are displayed on the top of the OTT platform’s homepage for a total of 24 hours. Masthead Banners can be showcased on both the app and website of the platform.
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OTT banner ads, positioned at the top or bottom of the screen while content is being watched, typically offer a seamless viewing experience without causing major interruptions.
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We leverage cutting-edge technology to pinpoint and engage specific viewer segments, ensuring your message reaches the most relevant and receptive audiences.
Our robust tracking and analysis tools provide detailed feedback on ad performance. This allows for real-time optimization and ensures maximum return on your advertising investment.