Google Ads, is a platform that was created by Google, whereby advertisers pay for specific keywords to showcase targeted ads, service offerings, product listings and clickable links to product pages.

You make an account, identify your target audience, choose how much you would like to spend, select your ideal keywords, write your copy or produce visuals, and deploy!

Google Ads is relatively inexpensive, while other traditional forms of advertising are costly. Google Ads is at a fraction of the cost but delivers higher results and cost between $0.50 and $2.00

Yes! Google is the biggest search engine in the world, and by using Google Ads, brands to gain access to an unprecedented reach that is unmatched by using social media.

Google Ads is an excellent alternative to traditional marketing channels due to its cost-effectiveness. What makes this tool so popular amongst marketing professionals is its customisation abilities.

The beauty of it is that it costs a fraction of what a traditional marketing campaign might incur, at the same time delivering more, if not significantly better ROI.