Remarketing relies on having accurate data. Through Google Ads or Facebook Business Manager, you can divide your audience based on prior engagement and then serve retargeted ads.

By tracking people who have interacted with your website previously, remarketing uses display ads to remind visitors about what your brand offers, leading to enhanced conversion rates and profit.

Using platforms like Google Ads, it’s possible to track people that have previously interacted with your website. You can serve them ads as they move around the internet.

Remarketing works by identifying potential customers that have a high chance of converting. By isolating groups that have shown prior interest in your brand, you can encourage them to purchase.

Using Google Ads, there are four key remarketing formats: Standard, Dynamic, Remarketing Lists for Search Ads (RLSA), and Video retargeting. All have their own unique purposes and benefits.