Instagram allows brands to post advertisements across Stories and the Feed. Through videos, images, text and links, businesses can reach a highly targeted audience and convert more customers.

Instagram utilises data from a variety of sources. Ads are typically served based on what users follow and the things they like, alongside Facebook data and other websites they visit.

The cost of Instagram ads ranges considerably depending on your business goals. According to your industry, chosen demographics and time of year, the cost of your campaign can change significantly.

Instagram Stories provide an engaging way to deliver photos and videos of less than 15 seconds. These short pieces of content are visible to your followers for 24 hours.

Instagram ads are organised through Facebook Business Manager, but otherwise the marketing material you use is likely going to be vastly different. Instagram campaigns should always be highly visual.