Facebook marketing is when brands communicate their products and services to Facebook users, either through a Facebook Page or targeted ads that we all see on the Facebook feed.

Facebook Ads target people on the platform based on their geographic location, interests, demographics and buying habits. These will be on a video we watch or on the feed.

As of now, the average Facebook ads cost is $0.50 to $2 per click. This amount can vary a great deal, depending on the industry the ads are targeting.

Yes, Facebook ads do work. As a marketing channel, it is an excellent and cost-effective way to reach potential customers and communicate products or services to intent buyers.

Yes, you can, but we recommend using Sapience InterGlobe, so your Facebook Ads campaign is done perfectly, by ensuring that you have the right audience and your strategy is executed properly.

You can manage your ads through Facebook Business Manager which allows for a wide variety of customisations on your ads such and preferred audience, interest and age, etc.

You can use the Facebook Business Manager by heading over to business.facebook.com, but we recommend that use Sapience InterGlobe as your preferred agency to get the most of Facebook ads management.