Google Shopping is not a marketplace, but rather an advertising platform that collects product information from retailers. Users can search for products and convert through these retailers own websites.

Google Shopping listings appear in relevant searches in both the main search engine and the Google Shopping tab. These ads feature product images, pricing, descriptions, reviews and special discounts.

Using the Google Merchant Center, businesses tailor campaigns around specific products and keywords. Powered by your bid preferences, website details and other information, Google Shopping displays ads to relevant customers.

Having your product listed on Google Shopping is free. However, you’ll have to pay whenever a user clicks on your advertisement. With smart targeting, your campaign can be highly cost-effective.

Google Shopping’s cost constantly changes depending on how you establish your bid preferences, desired visibility and targeting. However, you can expect to pay 10-15% of the sale value on advertising.