Search Engine Optimisation (SEO) is what drives traffic to your website by the use of keywords and phrases and allows sites to rank on the Google Search Engine Results Page.

It begins with a website audit. Start with your target audience, competitors, branded messages and goals then use the data to execute your plan.

SEO helps you to establish better brand awareness in the saturated online space; it improves site performance and creates a better user experience for your customers.

Without SEO implementation, your brands’ online presence and visibility will be at minimal to potential customers. As a brand, it’s vital for its longevity in the saturated online space.

Yes! Organic search is the primary source of web traffic; SEO has an impact on the buying cycle by communicating a message effectively, and it builds credibility for a brand.

SEO is not a quick fix and can take four to six months before you start to see results, using time, trial and error, for it to be successful

SEO should be a part of your ongoing strategy for as long as you want to stay afloat. Once you stop your efforts, your overall ranking will go down.

You don’t need to hire an agency to improve your SEO – there are many guides online that can help you get started. However, SEO is highly technical and may take years to pin down. There are also regular updates to search engine algorithms. That’s why if you’re feeling overwhelmed, we suggest contacting a respected agency (like Sapience InterGlobe Digital Agency) to get this off your back!