Digital marketing is actually an umbrella term which is used for online marketing efforts through digital channels like search engines, social media, email, mobile applications etc to connect with current and future customers. Marketing has always been about connecting with your audiences at the right time and at the right place and in today’s scenario, the audience and the place where you can connect them is the internet. To survive in this cut-throat competition you need a strategic multi-channel marketing strategy that will help in the establishment of digital footprints of your brand and company.
We at Sapience InterGlobe understand the power of digital marketing and thus fully equipped with all the necessary online marketing toolset to power your business to touch new heights. Our seasoned digital marketing team understands all the facets of inbound marketing, content marketing and social media marketing etc to help you to dominate your respective market place. Our strategic marketing techniques focus on keyword tracking, PPC, Backlinks, Site Audits, Call Analytics, website Testing, Competitor Analytics etc to not only attract visitors but convert them into your future clients.
Depending on your business objectives and marketing goals we offer customized solutions that will help you to solve biggest challenges of your business and provide it the necessary edge over its competitors. We at Sapience InterGlobe believe in a transparent approach that makes us an extension of your company and tries to bridge the gap between marketing and sales.
Just call us with your queries and get the expected results from us.
SEO – SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is the process of optimizing your website for a particular keyword or keywords so that it gets better ranking in SERPs – Search Engine Result Pages. SEO is basically improving the natural or organic rank of your website. SEO is very important when it comes to digital marketing and if done properly it will have a long term benefit. We strictly follow the white hat SEO technique to optimize your website so that your website have top ranking for a long time.
PPC – PAY PER CLICK ADVERTISEMENT
What if you need immediate visitors to your website, as SEO process takes time. Here is paid search advertisement know as Search Engine Marketing or some people call it as pay per click advertisement. Search Engine Marketing is on top when it comes to the paid digital marketing. Here you can pay for clicks or for impressions to the respective search engines and can immediately enjoy traffic to your website.
SOCIAL MEDIA MARKETING
Marketing your product and services or brand on social media channels is called social media marketing. This is the most popular channel available for digital marketing. Here again you can set a bid and pay on click or impressions basis just like search engine marketing. We all know that everyone of us is using one or the other social networks and thus we can not ignore social media when it comes to digital marketing, It provides a great opportunity to reach your target audience.
EMAIL MARKETING OR BULK MAILING
Email Marketing is the most popular form of digital marketing. When it comes to paid digital marketing, It comes second just after search engine marketing. Email marketing is sending promotional emails to your opt-in database, that’s the reason sometimes it is also called as permission based email marketing or bulk emailing. If done properly, email marketing gives the best ROI among all digital marketing channels.
Inbound Marketing basically refers to the approach where the marketer earns the interest of prospective customers, instead of buying their attention with the paid/unpaid advertisements.
Also known as New marketing, this method seems more respectable way of generating leads. Instead of traditional marketing technique, which is, nothing but interruption by cold calling, sales flyers, TV and radio advertisements, telemarketing etc., it relies on attracting customer via publishing the relevant content in multiple channels and seeking the permission of prospective customers to subscribe and buy.
Inbound marketing is based on the concept of two way communication. If the companies educate the prospective customers about their product/services and entertain them, then they will be pleased and will come back for the product/service. At that time, if proper attention is given to them along with support by call, email or chat, they will definitely like to become the customers. But, the relationship does not end here; the support should also be available after they buy the product/service so that they can give their feedbacks. These feedbacks can be added as testimonials to enrich the image of the company on its website, social media and market. These delighted customers, then, play a role of promoters. They market your product and/or service via social media, word of mouth, testimonials etc.
Hence inbound marketing presents a lifecycle marketing strategy where the strangers are converted into visitors, visitors are contacted with for better understanding of their needs and then they convert into customers. The happy customers become efficient promoters.
THE FOLLOWING ELEMENTS MAKE UP THE CONSTITUTION OF INBOUND MARKETING:
Content Creation/Marketing: Content creation and marketing is the foundation of the Inbound Marketing. Better the content, more the readers are drawn towards it. It builds a specific position in the market and gives a credibility quotient to the company.
SEO: SEO is the mother of all the marketing campaigns. The visitors are directly proportional to the ranking in SERPs. Better the rank, the more visitors click. And a visit is all it takes for Inbound Marketing to work.
Landing Page: It is the entry gate of your website. It has to be beautiful and rewarding to attract visitors. This page decides whether the visitor will visit again or not; it is responsible for generating leads.
Email and Lead Nurturing: After getting enough attention from demographics, it becomes important to maintain the relationship with the leads. Emailing them, connecting with them, listening for what they need and overall nurturing the liaison with them lead to conversion.
Social Media: The activity of any company at social media tells random people know what it stands for. The personality of any company is made on the basis of its virtual profile on Social Media Sites. So it becomes important to be active on social media and stand out of the crowd.
Marketing Automation: Use of appropriate software and technologies to amplify the marketing effort essentials on website, emails and social media comes under Marketing Automation. It is basically carried out for repeating the marketing tasks on multiple channels online.
Marketing Analytics: The measurement, management and analysis of marketing performance collectively make the structure of Marketing Analytics. It is basically done to know how much return has been generated on investment. It is carried out to maximize marketing effectiveness and optimize ROI in future.
In inbound marketing, marketers provide value to their customers, who, after being fully satisfied, give the big thumbs-up and happily promote the product or service they have received. In the long run, inbound marketing is far more sustainable than traditional methods of marketing.
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