Mobile advertising is a method of advertising that appears on mobile devices such as smart phones, tablets or PDAs that have wireless connections. Advertising can take place as text ads via SMS, or banner advertisements that appear embedded in mobile web site, in downloaded apps or in mobile games. Mobile technology used by companies such as Google and Facebook tailor mobile advertisements based on individual’s web browsing history, geographic location, and with data collected by shopping habits. Because mobile devices typically have smaller screens than computers or laptops, this form of digital advertising is usually optimized for small displays by being concise.
MOBILE AD TYPES
A Visual Guide to the Different Kinds of Mobile Ads
Still the most popular mobile ad format, the banner ad uses an unobtrusive “banner” at the top or bottom of the screen which features relevant text and graphics. Banner ads rely heavily on brand recognition, with little space to provide detailed information. Its a simple and safe way for a brand to get their name and product viewed by as many people as possible.
Native ads are ads that don’t really look like ads. Rather than present a banner with relevant information, native ads attempt to seamlessly integrate with the publisher’s app. The ad format mimics that of the original app format for optimal user experience.
Video ads are simple in their concept yet complex in their execution. They are literally videos that play either while a user opens or interacts with a mobile application. They require a substantial budget, but offer a high level of user engagement.
Interstitial ads are interactive ads that display across the entire screen, often while an app is loading or after an app is closed. Interstitials offer users a chance to partake in high-level engagement with an advertisement’s product, often featuring compelling and creative call-to-actions
RICH MEDIA ADS
Interactive, highly dynamic ads that are limited only by the advertiser’s creativity (and budget). Rich media ads specialize in creatively engaging with users to generate high CTR and conversions. The Mobile Majority’s own rich media ad builder AdKit™ has already begun to demonstrate the power of rich media through various successful campaigns with big-name clients like Proctor & Gamble and Expedia.
MOBILE ADVERTISING PLATFORM
A full-stack media execution platform that enables brands, media companies,
and channel partners to execute seamless mobile ad campaigns.
AdCast, our proprietary mobile demand-side platform (DSP), makes it easier than ever to buy real-time mobile phone and tablet ad impressions.
Fewer moving hand-offs between vendors means less waste. Plus, advanced technology like AdKit™ and AdScore™ ensure your ads are seen by humans and get better results.
AdSynergy’s complete suite of mobile advertising products helps agencies and brands target, optimize, track data, protect against fraud, and more.
SMARTER MOBILE ADVERTISING
Sapience joins a massive, proprietary dataset with powerful segmentation tools
to target and retain high-quality mobile audiences
Our uniquely designed animated and interactive ads ensure even greater user engagement
Our data-enhanced targeting allows us to show the ads your users will click in the right place at the right time.
NATIVE AD UNITS
Our top-level design team can create tailored native ads that fit seamlessly into your apps
Our programmatic platform is a synthesis of data from over 300,000 apps and over a billion Monthly Active Users
MONETIZE YOUR MOBILE APPS
Sapience InterGlobe provides you with an easy and customizable solution to make money through in-app advertising.
Our proprietary technology gives you the freedom to make the most money possible without negatively impacting your user’s experience.
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